Program Certification

Upon completing the Serving It Safe Program, you will:

• Discover how to maintain profits by implementing strategies to benefit from the market segments that are tending towards reduced alcohol consumption and more health-conscious alternatives.
• Learn the strategies that industry leaders are using to keep their alcohol service responsible and safe while maintaining or increasing profits.
• Know how you can bolster public and customer relations with the majority of people who applaud efforts to reduce impaired driving.
• Know how to develop policies and procedures to reduce the number of occasions you have to deal with intoxicated patrons.
• Be able to implement strategies to keep your establishment from being among those caught in an increasing number of major liability suits against licensed premises.
• Learn about the Duty of Care and your role in ensuring that customers do not harm themselves or others.
• Understand the effects of alcohol and recognize the signs of over consumption.
• Know your legal responsibilities in the service of alcohol.
• Understand new approaches to alcohol sales and service in relation to the changing consumption trends and regulations.
• Develop techniques for preventing customers from becoming intoxicated and making your work difficult and unpleasant.
• Know what forms of personal identification are required to prevent minors from entering or being served on your premises.
• Understand the importance of communication with co-workers and documentation of alcohol-related incidents.
• Know when and how to refuse service.
• Know how a security staff that acts professionally can diffuse situations and keep the patrons and staff from personal harm, and the establishment from potential liability.

The Serving It Safe Program presents an opportunity and a challenge. The goal is to plan and implement ways of reducing alcohol-related risks while maintaining or enhancing profits. It gives you a chance to put together new operating strategies for an environment where there is a shifting view of what is OK and what is not OK when it comes to drinking.